findly.tools vs launched.tools: two “reviewed” directories, one real difference
On paper these are the closest pair on our list: both curated, both free with a badge, both with a one-time paid tier that removes it and gives four dofollow links. findly.tools charges $25.20 and lists any tool or SaaS; launched.tools charges $9.99 and lists AI tools only.
The real difference is the word “reviewed”. Findly reviews whether a listing belongs; launched.tools tests the product and publishes a score out of 100 as the listing. Which one you want depends on whether you’d rather be listed or be judged.
Facts below were read from both sites on September 8, 2026. Looking for more options? findly.tools alternatives →
findly.tools vs launched.tools at a glance
Rows a site doesn’t address are dropped rather than filled in.
| findly.tools findly.tools | launched.tools launched.tools | |
|---|---|---|
| What it is | A solo-operated curated directory for indie makers and SaaS founders with 3,552 live listings at verification, plus paid directory-submission and product-review services. | An independent directory of AI tools where every listing is test-driven and scored out of 100 against one public five-axis rubric. |
| Pricing | Free (badge required) or Premium $25.20 one-time | Free (Bootstrap, badge required) or Launched++ $9.99 one-time |
| Free tier | Yes | Yes |
| Paid from | $25.20 one-time | $9.99 one-time |
| Link policy | Dofollow, with conditions. Free: dofollow while its badge stays on your site. Premium: four dofollow links, no badge, lifetime. | Dofollow, with conditions. Free: two dofollow links (your listing page and the Reviewed Wall), conditional on keeping the badge on your site — a listing whose badge goes missing is unpublished after a 7-day grace period. Launched++: four dofollow links (adds your category hub and launch-month page), no badge, unconditional. |
| Badge or link back required (free) | Yes | Yes |
| Review process | Human approval. The site states every listing is reviewed before it goes live. A separate paid Product Review ($79) is a 2,500+ word article on its blog. | Editorial review + score. Automated fit check, then a test-drive scored out of 100 on capability, usability, value, reliability and docs & support. The score is never for sale. |
| Time to listing | Premium: instant publish. Free: queue time not stated. | Free: live once the badge verifies after the automated check. Launched++: publishes when payment clears. |
| Domain Rating (Ahrefs) | 81 | 38 |
| Organic traffic / month (Ahrefs) | 32 | 0 |
What findly.tools actually is
findly.tools is a one-person directory of 3,552 live listings (at verification) aimed at indie makers and SaaS founders. The about page is unusually direct: every listing is reviewed, pages stay minimal, pricing is public, no ad networks. The homepage prints its own Ahrefs DR (81) and 30-day visitor count (21,607) — self-reported, but few directories show them at all.
Listing is free with its badge, dofollow while the badge stays up, or Premium at $25.20 one-time: instant publish, four dofollow links, no badge, lifetime. Around the directory sit paid services — hand-done Directory Submissions from $59, and a $79 Product Review: a 2,500-plus-word article on the Findly blog with screenshots and five dofollow links, live in three to five business days.
The listing itself is a card with a description and a link. There is no score and no verdict unless you buy the $79 article, and that article is written for a paying client.
What launched.tools actually is
launched.tools lists only AI tools. Every submission goes through an automated fit check and then a test-drive scored out of 100 across five public axes; the listing is the review — verdict, score breakdown, who it’s for — and it’s the same page whether you paid or not.
Bootstrap is free with the badge and earns two dofollow links (your review page and the Reviewed Wall); a missing badge gets a seven-day grace before the listing is unpublished. Launched++ is $9.99 one-time, no badge, four dofollow links (adding your category hub and launch-month page). Nothing you pay changes the score.
What you give up: scope (AI only), catalog size, and the certainty of being listed — a review can say no.
Scope
SaaS, productivity apps, side projects and AI tools all qualify. launched.tools is AI-only.
Catalog and self-reported reach
Thousands of listings and published traffic figures. We’re younger and smaller, and our own Domain Rating is lower.
Services under one roof
If you also want submissions done for you or a long-form article, Findly sells both; we don’t.
The listing is the review
A score out of 100 and a verdict, included, on the page that links to you. On Findly that is a $79 add-on published on a blog.
Price
$9.99 one-time for four dofollow links against $25.20 for four.
Independence of the verdict
Our review isn’t a service you buy; it is the bar for being listed, and money never moves the number.
Evergreen pages
Category hubs re-rank by score as tools are reviewed, and each launch month has its own page, so a strong tool keeps surfacing.
Submitting to findly.tools and launched.tools
Yes, and for an AI tool it’s a sensible pair: Findly for the broad, permanent listing; launched.tools for the review. Two badges free, or $35.19 for both paid tiers.
If you only do one: not an AI tool, Findly. AI tool, launched.tools — unless a minimal card is genuinely all you want.
Frequently asked questions
Is findly.tools legit?
Yes. It is an operator-run directory with public pricing, a stated review-before-publish policy, and its own traffic and DR figures printed on the homepage.
Which is cheaper, findly.tools or launched.tools?
launched.tools. Both have free badge tiers; the no-badge tiers are $9.99 (Launched++) and $25.20 (Findly Premium), each one-time and each with four dofollow links.
Does findly.tools score tools?
No. Listings are reviewed for fit. A written review is a separate $79 service. launched.tools scores every listing out of 100 as part of listing it.
Does either require a badge?
Both do on the free tier, and neither does on the paid tier.
Which has more traffic?
Findly self-reports 21,607 unique visitors over the previous 30 days at verification. Independent Ahrefs figures for both appear on our directories ranking as they are verified; until then, assume Findly is larger — it is older and has thousands more listings.
Submit your AI tool to launched.tools
Free with our badge, or $9.99 one-time with no badge. Either way it’s test-driven, scored out of 100, and linked with dofollow links from pages people actually read.